NetSuite CRM makes it easy to manage time-consuming tasks and drive more effective engagement.

The Marketing Automation module is part of the broader NetSuite CRM suite. It enables you to plan, launch, and optimise marketing campaigns that generate highly qualified leads. With detailed insights into lead behaviour, you can prioritise prospects based on their readiness to engage.

This cloud-based solution automates your entire marketing process, helping you align campaign efforts with your sales team more effectively. It removes the complexity from lead qualification and provides clarity across each stage of the conversion journey.

NetSuite includes built-in tools for targeting, building, executing, and measuring campaign success. You can track prospect activity, identify when a lead meets specific buyer-readiness criteria, and pass that lead to sales at the right moment—based on rules you define.

Benefits

• Streamline, organise and run your marketing campaigns across many channels, including websites, emails, social media, and events. 
• Create a way for marketing and sales staff to collaborate to meet certain objectives, such as converting leads into clients as soon as possible. 
• Reduce sales cycle length by providing prospects with highly relevant material at the right time, prompting them through the purchase process. 
• Take your campaign to the next level with powerful analytics that gives you real-time insights into campaign performance and return on investment. 

Features of NetSuite CRM Marketing Automation

• Create, manage, and track highly targeted marketing campaigns. Manage end-to-end mass email campaigns, including database management, target list development, email personalisation, and SPAM-compliant auto-unsubscribe capabilities. 

• Get comprehensive knowledge of your marketing campaigns -by program type, lead source, and promotions-in real-time. Track lead-to-revenue performance to evaluate the return on investment of lead generation campaigns. 

• Make use of a simple, drag-and-drop interface to develop landing pages and build forms for capturing quality leads. Create reusable templates to give your site a consistent appearance and feel. For quick sales follow up, form submission immediately generates leads in the CRM system. 

• Search engine optimisation (SEO) for websites: Create search-engine-friendly sites that connect with your consumers in the early stages of the purchase process and get top ranks in search engines for dynamically generated web pages. 

• Provide a smooth and seamless customer experience across your marketing channels. No matter how customers interact with you, through a web browser or a mobile app, you can track their behaviour and measure the success of each interaction.