Senior Content & Copywriter

Job Summary

About the role

The Content Marketing Specialist at FinanSys is responsible for creating clear, relevant, and high-impact content that supports lead generation and helps convert prospects into customers. This role goes beyond writing, it focuses on understanding our target audience, their challenges, and how FinanSys’ solutions solve them.

Working closely with Sales and Product teams, the Content Marketing Specialist develops website copy, landing pages, case studies, and SEO-driven content that attract the right audience and guide them through the buying journey. A key part of the role is turning complex ERP and financial concepts into simple, compelling messaging that resonates with decision-makers.

This role plays an important part in improving both the quality and conversion of leads by continuously refining messaging based on performance, feedback, and market insights.

Role responsibilities : 

• Create and optimise website copy, landing pages, and core messaging to improve conversion and lead quality
• Create and optimise content for SEO and AEO, ensuring pages are structured to rank well and provide clear, high-quality answers
• Apply on-page SEO best practices, internal linking, and content structure to improve both visibility and conversion
• Translate complex ERP and financial concepts into clear, engaging, and relevant messaging for target customers
• Produce high-impact content such as case studies, use cases, and thought leadership to support demand generation and sales
• Work closely with Sales and Product teams to ensure messaging reflects real customer needs and objections
• Support campaign execution with content tailored to specific audiences, industries, and use cases
• Continuously refine content based on performance data, feedback from sales, and market insights
• Maintain consistency of tone, positioning, and messaging across all channels
• Contribute to improving overall website experience and user journeys from a content perspective

About the candidate

Essential Skills

• 4+ years of experience in content marketing, copywriting, or similar roles in a B2B environment
• Proven track record of creating content that supports lead generation and conversion (not just traffic)
• Strong experience writing for websites, landing pages, and sales-focused content (e.g. case studies, use cases)
• Solid understanding of B2B buyer journeys and how content supports different stages of the funnel
• Ability to translate complex or technical topics (e.g. ERP, finance systems, software) into clear, engaging messaging
• Good understanding of SEO and AEO fundamentals, with a focus on intent, relevance, and conversion
• An analytical mindset, with the ability to use data and feedback to improve content performance
• Strong attention to detail and ability to maintain consistency across messaging
• Familiarity with tools such as Google Analytics and Search Console
• Excellent written English (fluent level)

Nice to have skills

• Experience in a B2B SaaS or ERP / financial systems environment
• Familiarity with tools such as ahrefs
• Experience supporting campaigns (paid, organic, or events) with tailored content
• Basic understanding of UX principles and how content impacts user experience

No agencies or recruiters please

Ready to apply?

Application process

We build our interview process around our candidates. The number and format of interviews that you’ll go through will be personalised to your skillset and the type of role that you’re looking for.

We want to give everyone the best chance at representing their abilities.

Everyone starts with one or two phone interviews, and if we think there’s a fit, we’ll invite you onsite for a round of in-person interviews.